Unless you've been hiding under a rock, you have heard of, and possibly already use, Facebook and Twitter. Right now, those two sites are the kings of the social media universe. But there are many more sites that comprise this universe: MySpace, LinkedIn, Squidoo, HubPages...way too many to list here, and new social media sites pop up every day! It can seem unmanagable, and many business owners give up on using social media before they give it a chance.

Work Media can help you create and implement a systematic social media campaign that will serve to spread your brand and marketing message, create many high quality links to your web site, and generate highly targeted direct traffic to your web site. We employ a proprietary social media marketing matrix that helps us define exactly what sites we are going to target for a particular client and a schedule for updating the sites. Organization and leverage are the keys to effectively using social media as part of your online marketing mix.

Social media marketing works hand-in-hand with content distribution. For example, a typical social media/content distribution component of an online marketing campaign might flow like this:

1. You begin regularly publishing a blog using a platform such as Blogger.

2. You set up accounts at multiple social media sites like Tumblr, WordPress and Live Nation.

3. You set up account at Ping.fm to update all of the above accounts, including your main blog, at the same time.

4. You set up a Twitter account and a Facebook account and configure Ping.fm to update them at the same time.

5. You stream your blog to your Facebook account.

6. For every two or three blog posts you compose, you combine some of the content into an article, and then distribute that content to various article directories, along with keyword links pointing back to your web site.

The above six step process is a simplified example of the type of work we do every day to leverage content we create and get it in front of as many eyeballs as possible, while also building a catalog of links pointing to our client's web site.

Social media is a lot of work. Contact us today to talk in more detail about how we can employ a social media marketing strategy to drive traffic and generate leads for your business.