Search engine optimization ("SEO") is performing certain tasks to cause a web site to rank highly for specific search phrases. For example, if you are a personal injury attorney in Nashville, Tennessee, it would be very advantageous for your web site to appear near the top of the search engine rankings for a search like "Nashville Tennessee personal injury attorney". This not only gives you free exposure and the possibility of a free click-through to your site from a targeted prospect, it is also a strong branding opportunity because people view sites seen high in search engine rankings as authorities in their fields.

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Paid search marketing, also called "pay per click", refers to the sponsored search results seen next to or above natural search results in Google and other search engines. It can also refer to ads that appear on web sites that are part of content networks. The benefit of running a pay per click campaign is that you have complete control over the presence and placement of your web site listing or ad. In other words, the ad will say whatever you want (within the character limitation and copy rules of the search engine) and can be positioned as high as you want, depending on the amount you are willing to bid for the position. As opposed to mass media marketing, the ads are extremely targeted (since you specify the search phrases for which you want your ad to appear) and you are only charged when someone clicks on the ad. There are many variations beyond standard text ads. These variations include graphical ads and video ads.

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Social media marketing involves using web sites like Facebook, Twitter and LinkedIn to connect with other professionals in your industry (as well as potential clients and referral sources), spread your business brand, and drive traffic to your web site. Work Media has devoted hundreds of hours to developing a social media marketing system that gives us great leverage in using these types of sites much more aggressively than if you tried to do it all yourself.

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Creating original content and distributing it on a wide basis online is a fantastic marketing technique if done correctly. We know how to do it right, so that a single article can result in dozens of new keyword-rich links pointing to your web site. We also employ a time-consuming but effective strategy called "article spinning," which turns one article into many individual unique articles, greatly magnifying the effectiveness of the technique.

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