Creating original content and distributing it on a wide basis online is a fantastic marketing technique if done correctly. We know how to do it right, so that a single article can result in dozens of new keyword-rich links pointing to your web site. We also employ a time-consuming but effective strategy called "article spinning," which turns one article into many individual unique articles, greatly magnifying the effectiveness of the technique.

The first step in the content distribution process is, obviously, the creation of content. We are masters at content repurposing. One strategy we are especially fond of is combining blog posts into articles, then articles into reports or books that can be used for promotional purposes. This process of combining and repurposing content into larger materials gives you excellent leverage on your time, especially when combined with mass distribution of that content.

Once an article is written, we distribute it to the most popular article directories like Ezinearticles.com and GoArticles.com. In addition to earning a keyword link back to your site from these sites themselves, there is the possibility of gaining much wider distribution if your article is picked up by others for use on their own web site. This practice requires that the user of the article include your author resource box, which will include the link back to your web site.

Another area of content distribution if video distribution. Search engines love videos and tend to rank them very well on search engine result pages (SERPs). Just like text content, video content should be optimized for specific keywords, contain links back to your site, and should help spread your company's marketing message.

Combining text content distribution with video and/or audio content distribution is a powerful strategy that will give your web site massive exposure. But like most of the strategies we employ, being systematic is key to its success. You can't expect to see massive results from a single article. You need multiple articles distributed systematically to multiple article directories, and you need multiple videos distributed systematically to multiple video hosting sites.

We have extensive experience ghost writing content on behalf of our clients. We have written articles on everything from student loan financing to wood flooring to maritime injury law. If you have your own content, we can use that for marketing purposes. If not, you can just leave all the work up to us and we will create your content for you.

Contact Work Media today to learn more about how we can help you implement a content distribution strategy for your business.