Promoting Your Law Firm in Spanish

Using Paid Search to Promote Your Law Firm? Watch Your Capital P's & Q's
There are many things about the Google AdWords platform that I just don't understand - things that seem to make it harder for the advertiser to maximize the performance of his campaigns. One example o...
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Content Research Using Amazon.com's Look Inside Feature
Content distribution as a search engine marketing technique has many benefits: it spreads your brand, it establishes your credibility, it generates keyword links (thus helping improve search engine ra...
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More Control for Less Money
The question of the day: do you have control of your web site? Do you really? Can you change your page titles at will? Can you change your web page copy? Can you add new pages? Can you add links to th...
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A Keyword Lesson: Eggs in One Basket Can Be a Good Thing
For many paid search advertisers, including law firms, 2009 was somewhat of a difficult year due to increased competition for paid search traffic and poor economic conditions; i.e., more advertisers c...
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